Peer to Business Investor (P2Bi) is a receivables-backed crowd financing web platform for accredited investors. Businesses who need cash flow can post deals to the site after a rigorous vetting process. Investors get new opportunities with a great return, and businesses get the capital they need.
P2Bi was looking for a way to break through at a conservative trade show in New York City. We created collateral and t-shirts with the idea of un-doing traditional business lending and encourage old-school banker types to consider a new, innovative option.